Welcome to StoneCare4U
StoneCare4U supply a range of professional-grade natural stone cleaners and sealers, as well as specialist formulas for the treatment and repair of natural stone, internal floors, block paving, roofing, tarmac, masonry and brickwork. The StoneCare4U (SC4U) ESSENTIAL RANGE of cleaners, sealers and maintenance products offers everything needed to protect and enhance outdoor & indoor stone and other hard surfaces.
Our products and formulations are all manufactured in the UK. StoneCare4U company ethos and the aim is to create a vibrant business that can employ local people and support the UK economy.
The ESSENTIAL RANGE is our core range of products and is aimed at the price conditioned UK marketplace. The emphasis is on quality products providing “no thrills, great results” designed to combine unbeatable value and professional performance. The range appeals to both DIY / homeowners as well as trades, small businesses and small volume retailers.
StoneCare4U are suppliers of a professional range of Natural Stone Cleaners and Sealers.
StoneCare4U originated in the North of England in 2011 and was originally developed as a premium stone care range targeted at the ABC1 clientele. The products were branded with a classical, gold, luxury style and catered to both indoor and outdoor applications. The brand developed a strong Twitter audience and had a small e-commerce shop presence.
In 2015, it was decided to create a fresh range of stone care products aimed at discerning, entry-level budget customers looking for quality products at highly competitive prices. StoneCare4U was reborn as a new, fresh brand with a more modern and clean looking range. The ESSENTIAL RANGE manufactured exclusively in the UK was developed and provided a new audience/sales channel for StoneCare4U Limited.
The current iteration of the StoneCare4U (SC4U) brand and logo-mark is aimed at a modern and to-the-point market, with no ornamentation or added garnishes to take away from the strong and memorable product name. The badge/crest holds the shortened initials in the form of a small tiled matrix and the 2 colour schemes of green and blue lend an outdoors, natural feel to the logo. The accompanying ESSENTIAL RANGE strip used on labels acts as a range identifier and labels are also colour coded with the 2 primary colours, green for cleaning action, blue for sealing action. A selection of extra iconography helps to build the brand language by using similar and repeating patterns/shapes and typography.
Our full range of INDOOR Stone Cleaners, Sealers and Maintenance.
Social Media is an integral part of our plans for increased brand recognition. StoneCare4U is well established on Twitter and is part of a vibrant community of users who communicate regularly on stone care products, demos, recommendations and more. With just under 2K followers, there is a good audience to sell to. StoneCare4U also has a Facebook page, a Google+ profile and a Youtube Video channel with a number of videos demonstrating product applications. Stage 2 expansion includes a big push on social, including sales promotional codes aimed specifically at social media followers and an increase in videos.
StoneCare4U has been developed with a long-term plan in mind. Stage 1 was brand roll-out, marketplace recognition and sales channels set-up. We are reaching the successful conclusion of this first stage and have completed all the key criteria. Stage 2 involves developing new and rolling out the remaining products currently not available to retail, including our indoor ranges of sealers and cleaners. We currently sell in 5L and 25L formats almost exclusively; the new ranges also introduce 500ml sprayers, 1L and 2.5L sizes too. We also have a builders/construction focused range of water-resistant sealers that are currently under development and will be ready for market in the very near future. The focus in stage 2 is to grow client base through loyal custom, new repeat-business clients from trade/wholesale and an overall increase in exposure via full roll-out of all ranges across e-commerce shop, eBay and Amazon. Whilst the www.stonecare4u.co.uk and www.patioperfect.co.uk websites are organically optimised, stage 2 also plans for more extensive SEO work to yield greater visibility in searches and potentially Google Shopping via Adwords/Merchant Centre.
To support and help grow the company, StoneCare4U has developed an extensive suite of graphics, logos, leaflets, flyers and booklets. All business documents have been cohesively designed to build brand integrity. Assets have been created for the website, social media (Facebook, Twitter, eBay, Youtube, etc) for general digital purposes (72dpi RGB) and also high-quality print-ready format files (300dpi CMYK) for publication or supply to advertisers etc. A full suite of product imagery is available in both JPEG and PNG formats for maximum flexibility, including solo shots, group shots and also product POS collateral. Key documents include the full product guide booklet (A5 format), the pricing guide and also the User Guide for Patio Cleaner – a format that is scheduled to be expanded in Stage 2 of StoneCare4U’s expansion.
BATHROOM RANGE OF Cleaners, SEALANTS & MAINTENANCE
The StoneCare4U range has expanded rapidly based upon evaluation and feedback from sales channels and customers. Whilst StoneCare4U has some products that are repackaged from previously used formulations, the majority of the essential range is developed from scratch by adjusting and reformulating cleaners and sealers into more advanced formulations.
The ESSENTIAL RANGE has in excess of 80 individual products, packaged and branded to deliver a uniform look and feel across the range. We have been releasing products in a gradual, measured fashion and are currently around 75% of the product range to the retail market. The entire range is available to wholesalers/trade already and is supported by a pricing guide and product booklet.
Over the next few years, further rapid expansion is planned throughout the UK, Ireland and parts of Europe. At the forefront of the strategy to become the dominant brand name in the fast-growing business, the sector is the incorporation of an affiliate/partner programme. With this in mind builders merchants, landscapers, wholesalers and paving companies will be given the opportunity to market the StoneCare4U products through their own personal dedicated sales channels.
Customer service and satisfaction is the key to our success. We take great pride in the support and expert advice we provide for all our customers. Product training for our team of advisers is fundamental, with all products questions and enquiries handled in a professional manner.